Search engine optimization has often been promoted as a secret skill known only by a few technical gurus. However, the real art of search engine optimization has more to do with employing common sense strategies in the web design process and website maintenance.
So the question is: how do you ensure this happens as quickly as possible? Here are the basics of how website content is crawled and indexed, plus some great ways to get the Googlebot to your website or blog to index your content sooner rather than later.
- The Googlebot is simply the robotic search software that Google sends out to collect information about documents on the web to add to Google’s searchable index.
- Crawling is the process where the Googlebot goes around from website to website, finding new and updated links to report back to Google.
- Indexing is the processing of the information gathered by the Googlebot from its crawling activities. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content. During indexing, the Googlebot processes the words on a page and where those words are located. Information such as page titles, categories, and image attributes are also analyzed during indexing.
Hence, new content on the web is discovered through sitemaps and links.
The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates, especially on Google+.
Once your website or blog is indexed, you’ll start to see more traffic from Google search.