Search Engines & Marketing

Search Engine OptimizationGooglebot, crawling, & indexingWork with Google
Search Engine Optimization is a technique that will help you achieve higher ranking and more targeted traffic to your website.

Search engine optimization has often been promoted as a secret skill known only by a few technical gurus. However, the real art of search engine optimization has more to do with employing common sense strategies in the web design process and website maintenance.

search & marketing

Googlebot, crawling, & indexing

Whenever you create a new website or blog for your business, the first thing you probably want to happen is have people find it. And, of course, one of the ways you hope they will find it is through search. But typically, you have to wait around for the Googlebot to crawl your website and add it (or your newest content) to the Google index.

So the question is: how do you ensure this happens as quickly as possible? Here are the basics of how website content is crawled and indexed, plus some great ways to get the Googlebot to your website or blog to index your content sooner rather than later.

  • The Googlebot is simply the robotic search software that Google sends out to collect information about documents on the web to add to Google’s searchable index.
  • Crawling is the process where the Googlebot goes around from website to website, finding new and updated links to report back to Google.
  • Indexing is the processing of the information gathered by the Googlebot from its crawling activities. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content. During indexing, the Googlebot processes the words on a page and where those words are located. Information such as page titles, categories, and image attributes are also analyzed during indexing.

Work with Google

So how does the Googlebot find new content on the web? It starts with web pages captured during previous crawl processes and adds in sitemap data provided by webmasters. As it browses web pages previously crawled, it will also detect links upon those pages to add to the list of pages to be crawled.

Hence, new content on the web is discovered through sitemaps and links.

The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates, especially on Google+.

Update Social Profiles
Share Your New Website Link
Create Offsite Content
Build a Sitemap
Submit your Sitemap to Google Webmaster Tools
Submit to Blog Directories
Install Google Analytics
Setup Your RSS with Feedburner
Put it in Print

Once your website or blog is indexed, you’ll start to see more traffic from Google search.

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